Kanvaas.com, a fashion social network, approached me to completely design from the ground up their fashion centered social network. There was a lack of visual vision for the project but a plethora of enthusiasm. The art direction, user interface design and web design I provided was focused on creating a lightweight and didactic interface. Kanvaas is still currently in beta and I am constantly working with the owner and developers to improve it.
KANVAAS
Thursday, October 22nd, 2009I Am on MTV
Thursday, October 22nd, 2009I Am on MTV was a social network platform for actors and talent who had appeared on MTV to connect with their fans. The user interface and web design I worked on was a redesign, reorganizing and essentially a re-envisioning of the site from a very outdated version.
Unfortunately, budget cuts forced the dismantling of the site not long after the launch. This huge site was the product of collaboration between Higly Evolved, Jay David and myself.
PsdTuts+
Thursday, October 22nd, 2009Psdtuts+, the most visited Photoshop tutorial site on the net contacted me to write an article about the web design process and best practices. The web interface tutorial, which covered a lot design patterns, Photoshop tips and general advice, was a big success and well received by the web design community.
Ardent Life
Thursday, October 22nd, 2009I was hired to provide logo design for the young and fresh Ardent Life. Ardent Life is a multimedia company from Los Angeles, specializing in photography, video and film.
Tiger Beer
Thursday, October 15th, 2009Tiger Beer contacted me to provide two illustrations for their Tiger Translate campaign. The theme of the campaign was “Energy” and I had to interpret that in its relationship to Asia. The colorful tiger illustration titled “Potential Energy” is meant to represent the power of the people and their strong will to move forward. The second illustration titled “Energy of the Heart” was supposed to represent the challenges of providing energy to Asia in the future and optimism I have of success.
Next or Not
Tuesday, October 13th, 2009NextorNot.com is the internet extension of the popular MTV dating show Next or Not. The website has a primary function of allowing users to upload and rate other user’s images. The ultimate goal of users is to become the “Hottie of the Day” by acquiring the most votes that day. I was brought in on this project to create a number of designs that could be given to the “Hottie of the Day” as a way for them to wear proudly and advertise the website. In addition to the winner’s tshirts I was asked to create a number of designs that were intended to be sold to the users as merchandise.
Sesame Street
Tuesday, October 13th, 2009I was contracted to design a number of Sesame Street apparel designs. The aim of these designs were to give Sesame street a more hip and fresh look in an effort to market them to teenagers and young adults.
MTV: A Thin Line
Tuesday, October 13th, 2009This is a PSA website for MTV promoting teens to avoid and be aware of digital abuse, sexting and other dangerous online habits. The main focus was an interactive video quiz that tested the knowledge of teens about what is the best ways to stop digital abuse and then recommend for them certain steps to improve based on their results
The web design was a collaboration between Cosmo Jones, Kimi Lewis, Jay David, Kirsten O’Laughlin and Chapolito.
M Power
Tuesday, October 13th, 2009M Power was a public relations initiative by MTV. The purpose was to connect users to causes and facilitate their involvement and impact with these issues. The design of the user experience called for a three-step interactive single-page process to complete a cycle of the site. Step one included utilizing musicians and MTV talent to initially grab users attention and then to introduce them to the issues. Step two was an interactive map and information and really allowed the users to explore and learn about the issues. Step three focused on getting the user involved and acting in a positive way toward influencing the issues.
Unfortunately, budget problems prevented the website from ever moving beyond the user interface designs and development was never started.
Nivea
Tuesday, October 13th, 2009Nivea was hosting a “Goodbye Cellulite, Hello Bikini Challenge” to help women get in shape for summer and to promote their new cellulite-reducing lotion. I was hired to reskin an existing contest platform to closely mirror the branding of the campaign.
