M Power was a public relations initiative by MTV. The purpose was to connect users to causes and facilitate their involvement and impact with these issues. The design of the user experience called for a three-step interactive single-page process to complete a cycle of the site. Step one included utilizing musicians and MTV talent to initially grab users attention and then to introduce them to the issues. Step two was an interactive map and information and really allowed the users to explore and learn about the issues. Step three focused on getting the user involved and acting in a positive way toward influencing the issues.
Unfortunately, budget problems prevented the website from ever moving beyond the user interface designs and development was never started.
