I was hired to provide logo design for the young and fresh Ardent Life. Ardent Life is a multimedia company from Los Angeles, specializing in photography, video and film.
Tiger Beer contacted me to provide two illustrations for their Tiger Translate campaign. The theme of the campaign was “Energy” and I had to interpret that in its relationship to Asia. The colorful tiger illustration titled “Potential Energy” is meant to represent the power of the people and their strong will to move forward. The second illustration titled “Energy of the Heart” was supposed to represent the challenges of providing energy to Asia in the future and optimism I have of success.
NextorNot.com is the internet extension of the popular MTV dating show Next or Not. The website has a primary function of allowing users to upload and rate other user’s images. The ultimate goal of users is to become the “Hottie of the Day” by acquiring the most votes that day. I was brought in on this project to create a number of designs that could be given to the “Hottie of the Day” as a way for them to wear proudly and advertise the website. In addition to the winner’s tshirts I was asked to create a number of designs that were intended to be sold to the users as merchandise.
I was contracted to design a number of Sesame Street apparel designs. The aim of these designs were to give Sesame street a more hip and fresh look in an effort to market them to teenagers and young adults.