I was hired to provide logo design for the young and fresh Ardent Life. Ardent Life is a multimedia company from Los Angeles, specializing in photography, video and film.
Tiger Beer contacted me to provide two illustrations for their Tiger Translate campaign. The theme of the campaign was “Energy” and I had to interpret that in its relationship to Asia. The colorful tiger illustration titled “Potential Energy” is meant to represent the power of the people and their strong will to move forward. The second illustration titled “Energy of the Heart” was supposed to represent the challenges of providing energy to Asia in the future and optimism I have of success.